https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/ta-p/1232072 <DIV class="lia-message-template-content-zone"> <P><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Threat Vector Template (5).jpg" style="width: 960px;"><img src="https://live.paloaltonetworks.com/t5/image/serverpage/image-id/68093iDA850416F73D16F0/image-size/large?v=v2&amp;px=999" role="button" title="Threat Vector Template (5).jpg" alt="Threat Vector Template (5).jpg" /></span></P> <P>&nbsp;</P> <P>In this episode of <STRONG><FONT color="#FF6600">Threat Vector</FONT></STRONG>, we sit down with Tyler Shields, <EM>Principal Analyst</EM> at ESG, entrepreneur, and cybersecurity marketing expert, to discuss the fine line between thought leadership and echo chambers in the industry.</P> <P>&nbsp;</P> <P>Tyler breaks down what true thought leadership looks like, how marketing can cut through the noise, and why a bathtub analogy might change the way you think about brand awareness. We also analyze the marketing tactics of successful brands like Dollar Shave Club and the Savannah Bananas to see what cybersecurity can learn from their playbook.</P> <P>&nbsp;</P> <P>Finally, we explore the future of cybersecurity marketing, discussing how companies can stand out, build trust, and create authentic engagement in a competitive landscape.</P> <P>&nbsp;</P> <H4 id="toc-hId-1367122179"><FONT color="#FF6600"><SPAN>What You'll Learn</SPAN></FONT></H4> <P>Join us for this insightful discussion on how security professionals can move beyond repetitive narratives and foster real, impactful thought leadership.</P> <P>&nbsp;</P> <H4 id="toc-hId--1206280664"><FONT color="#FF6600"><SPAN>Join the conversation on our social media channels:</SPAN></FONT></H4> <P><SPAN>Website: ⁠⁠⁠⁠<A href="https://www.paloaltonetworks.com/unit42%E2%81%A0" target="_blank" rel="noopener nofollow noreferrer">https://www.paloaltonetworks.com/unit42⁠</A>⁠⁠⁠</SPAN></P> <P><SPAN>Threat Research: ⁠⁠⁠⁠<A href="https://unit42.paloaltonetworks.com/%E2%81%A0" target="_blank" rel="noopener nofollow noreferrer">https://unit42.paloaltonetworks.com/⁠</A>⁠⁠⁠</SPAN></P> <P><SPAN>Facebook: ⁠⁠⁠⁠<A href="https://www.facebook.com/LifeatPaloAltoNetworks/%E2%81%A0" target="_blank" rel="noopener nofollow noreferrer">https://www.facebook.com/LifeatPaloAltoNetworks/⁠</A>⁠⁠⁠</SPAN></P> <P><SPAN>LinkedIn: ⁠⁠⁠⁠<A href="https://www.linkedin.com/company/unit42/%E2%81%A0" target="_blank" rel="noopener nofollow noreferrer">https://www.linkedin.com/company/unit42/⁠</A>⁠⁠⁠</SPAN></P> <P><SPAN>YouTube: ⁠⁠⁠⁠@PaloAltoNetworksUnit42⁠⁠⁠⁠</SPAN></P> <P><SPAN>Twitter: ⁠⁠⁠⁠<A href="https://twitter.com/PaloAltoNtwks%E2%81%A0" target="_blank" rel="noopener nofollow noreferrer">https://twitter.com/PaloAltoNtwks⁠</A></SPAN></P> <P>&nbsp;</P> <IFRAME src="https://playlist.megaphone.fm?e=CYBW2896120278" width="100%" height="200" frameborder="0" scrolling="no"></IFRAME></DIV> Wed, 18 Jun 2025 19:43:10 GMT dmoulton 2025-06-18T19:43:10Z https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/ta-p/1232072 <P>In this episode of <STRONG><FONT color="#FF6600">Threat Vector</FONT></STRONG>, we sit down with Tyler Shields, <EM>Principal Analyst</EM> at ESG, entrepreneur, and cybersecurity marketing expert, to discuss the fine line between thought leadership and echo chambers in the industry.</P> <P>&nbsp;</P> <P><span class="lia-inline-image-display-wrapper lia-image-align-inline" image-alt="Threat Vector Template (5).jpg" style="width: 960px;"><img src="https://live.paloaltonetworks.com/t5/image/serverpage/image-id/68095iF4FCEDACBB596499/image-size/large?v=v2&amp;px=999" role="button" title="Threat Vector Template (5).jpg" alt="Threat Vector Template (5).jpg" /></span></P> Wed, 18 Jun 2025 19:43:10 GMT https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/ta-p/1232072 dmoulton 2025-06-18T19:43:10Z https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/tac-p/1232161#M63 <P>Great episode!&nbsp; Rubber duckies and bath water- great analogy!</P> Fri, 20 Jun 2025 02:42:14 GMT https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/tac-p/1232161#M63 crasmussen 2025-06-20T02:42:14Z https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/tac-p/1232374#M64 <P>Loved listening to this episode!</P> Mon, 23 Jun 2025 17:49:54 GMT https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/tac-p/1232374#M64 jennaqualls 2025-06-23T17:49:54Z https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/tac-p/1232385#M65 <P>Fantastic episode — per usual! The blend of cybersecurity expertise with broader marketing insights from successful brands is a really fresh approach.</P> Mon, 23 Jun 2025 19:27:56 GMT https://live.paloaltonetworks.com/t5/threat-vector/threat-vector-cut-the-noise-ditch-the-nonsense-earn-the-trust/tac-p/1232385#M65 jforsythe 2025-06-23T19:27:56Z