In this episode of Threat Vector, we sit down with Tyler Shields, Principal Analyst at ESG, entrepreneur, and cybersecurity marketing expert, to discuss the fine line between thought leadership and echo chambers in the industry.
Tyler breaks down what true thought leadership looks like, how marketing can cut through the noise, and why a bathtub analogy might change the way you think about brand awareness. We also analyze the marketing tactics of successful brands like Dollar Shave Club and the Savannah Bananas to see what cybersecurity can learn from their playbook.
Finally, we explore the future of cybersecurity marketing, discussing how companies can stand out, build trust, and create authentic engagement in a competitive landscape.
Join us for this insightful discussion on how security professionals can move beyond repetitive narratives and foster real, impactful thought leadership.
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