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To better support the diverse and evolving nature of GenAI applications across websites, Palo Alto Networks Advanced URL Filtering is introducing NEW AI sub-categories for enhanced granular control and visibility:
AI-code-assistant
AI-conversational-assistant
AI-writing-assistant
AI-media-service
AI-data-and-workflow-optimizer
AI-platform-service
AI-meeting-assistant
AI-website-generator
This enhancement empowers customers to precisely control AI-powered tools and services, tailor AI adoption to specific departmental needs and make informed policy decisions for safe and efficient adoption of AI applications.
Note: All URLs included in these granular AI sub-categories are also part of the original "Artificial Intelligence" category.
This allows customers to continue using the broader 'Artificial Intelligence' category to apply policies across all of these AI sub-categories collectively as a group, or take advantage of the new granular control options via these AI sub-categories without compromising their existing security posture.
No action is needed if you wish to continue using the broader "Artificial Intelligence" category, as all URLs within these granular AI sub-categories are also included in the original "Artificial Intelligence" category.
If you would like to take advantage of the granular AI sub-categories, note the following:
Palo Alto Networks defines these eight different granular AI categories as follows:
Sites that provide services to assist with code writing, optimization, and generation using artificial intelligence. This may include platforms that support code completion, bug detection, and code suggestions.
AI-driven conversational assistants that utilize natural language processing (NLP) and machine learning to facilitate human-like interactions. These assistants are designed to support a wide range of tasks through conversational interfaces, typically accepting text and files as input and are designed to provide contextual, interactive support.
Sites that leverage artificial intelligence and machine learning to enhance productivity by providing text based content generation capabilities across industries such as marketing, eCommerce, SEO, and education. These platforms improve efficiency and streamline tasks like SEO-optimized writing, customer service and prompt generation, while also supporting a broad range of content creation needs from creative writing and academic assistance to marketing and customer review management. Language translation services are not part of this category; such sites are covered under the ‘Translation’ category.
Sites that utilize artificial intelligence and machine learning to generate, manipulate, edit, and detect various forms of AI generated media, including images, voice, music, videos, ads, QR codes, AI headshots, and AI avatars, based on text prompts or input images. Sites that use GenAI to generate adult content, including images and videos, will not be categorized under AI-media. Instead, they are covered under the ‘Adult’ category.
Data optimization sites that utilize artificial intelligence to provide functionalities such as automated data cleaning, transformation, and analysis, as well as streamlining and managing repetitive workflow tasks to improve efficiency and productivity.
Sites that provide comprehensive tools and services for GenAI application development, including chatbot creation, model training, deployment, and optimization, as well as access to pre-trained models and code libraries. These platforms streamline the development process, facilitate collaboration, and enable developers to focus on core application logic without managing infrastructure or building models from scratch.
Sites that leverage artificial intelligence to provide meeting assistance services, including summarizing key points, highlighting action items, and generating follow-up task lists.
Sites that leverage artificial intelligence for creating websites based on user input and preferences include generating content, layout design, and building code for the websites. The category doesn't include sites that lack AI functionalities and rely solely on pre-built templates or manual design tools.
The granular Artificial Intelligence categories enable organizations to create precise and tailored policies for managing different generative AI tools and services.
Having granular Artificial Intelligence categories allows you to create tailored policies with more flexible actions based on your company's requirements and needs.
This approach empowers organizations to safely and effectively adopt AI, balancing innovation with robust security measures and reducing risk exposure through informed policy decisions.
Yes, these new granular AI categories will be visible on all supported PAN-OS software versions. However, they will be functional only on firewalls running PAN-OS 9.0 or a later version.
These granular Artificial Intelligence categories will be visible on the administrator management console after you install the content release scheduled for December 17th, 2024 (or a later version). However, we will not begin publishing URLs to these new categories until March 20, 2025.
Palo Alto Networks recommends the following action for each of these granular Artificial Intelligence categories:
Category Name |
Recommended Action |
AI-code-assistant |
Block |
AI-conversational-assistant |
Block |
AI-writing-assistant |
Block |
AI-media-service |
Alert |
AI-data-and-workflow-optimizer |
Block |
AI-platform-service |
Block |
AI-meeting-assistant |
Block |
AI-website-generator |
Alert |
Note:
The granular Artificial Intelligence categories actions are set to “Alert” only for the default profile. If you have multiple URL Filtering security profiles, an administrator must take action to update the default action for these categories within each profile. This configuration applies to all versions of PAN-OS software.
Yes, all URLs part of granular AI categories are also included in the original 'Artificial Intelligence' category. This allows customers to continue using the broader 'Artificial Intelligence' category to apply policies across all of these granular AI categories as a group, offering the flexibility to retain the original approach or leverage the new granular control options without impacting the existing security posture.
Sites that use Artificial Intelligence to generate adult content, including images and videos, are not categorized under 'AI-media.' Instead, they are included in the 'Adult' category.
The ‘AI-media’ category covers the detection of all AI-generated media content, such as images, videos, and audio. However, the detection of AI-generated text and written content falls under the scope of the ‘AI-productivity’ category.
When a site offers multiple AI services, Palo Alto Networks' URL Filtering selects the category that best matches the most prominent service on the page based on the page's content. If no single service stands out, the categorization is based on the severity of the granular AI categories. For example, the "AI-chatbot-and-copilot" category takes priority over the ‘AI-media’ category.
Sites that use Artificial Intelligence to generate adult content, including images and videos, are not categorized under 'AI-media-service.' Instead, they are included in the 'Adult' category.
The ‘AI-media-service’ category covers the detection of all AI-generated media content, such as images, videos, and audio. However, the detection of AI-generated text and written content falls under the scope of the ‘AI-writing-assistant’ category.
When a site offers multiple AI services, Palo Alto Networks' URL Filtering selects the category that best matches the most prominent service on the page based on the page's content. If no single service stands out, the categorization is based on the severity of the granular AI categories. For example, the "AI-conversational-assistant" category takes priority over the ‘AI-media-service’ category.
The test URL for these categories are:
http://urlfiltering.paloaltonetworks.com/test-ai-code-assistant
http://urlfiltering.paloaltonetworks.com/test-ai-conversational-assistant
http://urlfiltering.paloaltonetworks.com/test-ai-writing-assistant
http://urlfiltering.paloaltonetworks.com/test-ai-media-service
http://urlfiltering.paloaltonetworks.com/test-ai-data-and-workflow-optimizer
http://urlfiltering.paloaltonetworks.com/test-ai-platform-service
http://urlfiltering.paloaltonetworks.com/test-ai-meeting-assistant
http://urlfiltering.paloaltonetworks.com/test-ai-website-generator
For more information on best practices when managing Advanced URL Filtering categories, please read our:
URL Filtering Category Recommendations
Complete List of PAN-DB URL Filtering Categories
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