When you say custom AppID for world cup what exactly are you looking for in it.
Below document explains on how to request a new AppID
Also if it is a custom application that you are planning on developing you can always refer to our dev center community. which is also mentioned in above doc.
Let me know if it helps .
This may be a challenge as there will be a lot of broadcasters and may be difficult to identify. The other approach is to QOS cap streaming media. While this would control World Cup traffic it will also cap other streaming media traffic as well. It is a safety valve we have used for the past couple of years for sporting events like this. It has guaranteed that we have enough bandwidth for "work" purposes.
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