According to VMware, best practice is to have vm-tools installed on appliances that companies offer for sale.
Best Practices for Building Virtual Appliances
Additionally, there are some best practices that relate to the
portability and performance of your virtual appliance. The most
critical of these is that your virtual appliance should be build
using SCSI virtual disks. It is also important that your virtual
appliance includes VMware Tools. VMware Tools provides optimized
drivers for VMware virtual hardware and management
tools that can monitor and manage the virtual appliance with
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